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Small business owner and partner income is growing at four times the rate of regular wage earner income. The Wall Street Journal reports that their annual income is $822 billion. Add this buying potential to the wealth these entrepreneurs are building and you have the best Prospects for financial services in the market. Empirics identifies the financial products these business owners are mostly likely to buy and use. Specify your list by selecting one or more of the following product-specific targeting: Investments: Insurance: Credit: Current mutual fund buyer behavior, intents, and attitudes drive Empirics targeting for financial product prospects. Using Empirics to drive your customer acquisition campaign assures that you're tapping the greatest potential of today's investor, borrower, and Insurance buyer markets. Your campaign won't be confined to overworked Lists of prospects that fit narrow demographics, a previous indication of an "investment" interest on a response card, or subscription lists. Also, Empirics is privacy-assured because it uses no privacy-sensitive data on Your prospects to produce its robust targeting. Comprehensive survey data on recent financial product buying behavior and attitudes is the foundation of Empirics' predictive power. These Characteristics are then used to identify the prospects that are most like those who have Bought and those who intend to buy. Additional selections available, please inquire. |
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