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Empirics targets mutual fund prospects that are more likely to be adding new funds to their portfolio. With Empirics, you can specifically target prospects that are most likely to invest in: Most investors own mutual funds to some extent. Empirics offers the investment marketer the unique opportunity to identify investors who are most likely to be moving money into stock or bond mutual fund holdings that they don't currently own. Current mutual fund buyer behavior, intents, and attitudes drive Empirics targeting for mutual fund prospects. Using Empirics to drive your customer acquisition campaign assures that you're tapping the greatest potential of today's mutual fund investor market. Your campaign won't be confined to overworked lists of prospects that fit narrow demographics, a previous indication of an "investment" interest on a response card, or subscription lists. Also, Empirics is privacy-assured because it uses no privacy-sensitive data on your prospects to produce its robust targeting. Comprehensive survey data on recent financial product buying behavior and attitudes is the foundation of Empirics' predictive power. These characteristics are then used to identify the prospects that are most like those who have bought and those who intend to buy. Additional selections available, please inquire. |
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