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The technique of recruiting personal investor clients by financial newsletters followed by phone calls and visits from consultants has been used extensively and the technique may have diminished its full effect. Consequently, some fund management companies and their brokers decided to team up with seminar companies to recruit investor clients. The interactive and participatory nature of seminars makes them powerful means of convincing their prospects to invest compared to newsletters that oftentimes never get read by the recipients. This database is made up of attendees to seminars that deal with personal investments during the last 18 months. The fact that these attendees are willing to pay a certain amount to attend a seminar is an indication that they are indeed interested in investing. Additional Selections: Main Investment Interest Monthly Income Language |
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