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About: Zacks Investment Research was formed in 1978 to compile, analyze, and distribute independent investment research to both institutional and individual investors. An industry leader in compiling earnings estimates, unbiased stock recommendations, and fundamental data on over 7,000 US equities, Zacks has also assembled one of the industry's broadest collections of investment newsletters from featured investment writers who consistently top the S&P 500. The breadth and quality of our research, combined with over 20 years of proven performance, make Zacks a trusted source of investment information. The visitors who seek this valuable knowledge on www.zacks.com are a mix of novice and experienced individual investors, independent financial advisors, and institutional professionals. Audience Profile: 68% Male 67% Between the Ages of 35-64 41.1 Average Age 65% College Grad/Post Grad 41% Decision Maker/Influencer 48% HHI: $75K+ 30% HHI: $100K+Active investors: (data points cover purchases/transactions within the last 6 months) 32% have purchased/sold stocks (online index 714) 35% have purchased/sold online investment (online index 563) 10% have purchased/sold mutual funds (online index 465) Portfolio: 19% Portfolio: $100,000-$249,999 (online index 155) 12% Portfolio: $250,000-$499,999 (online index 199) 5% Portfolio: $500,000-$999,999 (online index 154) 5% Portfolio: $1,000,000+ (online index 239) Online Behavior: 87% have been online 3+ years 79% are online 5+ times a week 94% have looked at Business/Finance news online in the last 30 days 83% have made an online purchase within the last 6 months Source: @plan, fall 2004 data Online Index is the index that shows how effectively the Zacks audience matches each profile point compared to the average online audience. The index for the average online audience is 100. The Zacks index for Purchasing/selling stocks in the last 6 months is 714, which is higher than the average audience. Since each point is a % point, then Zacks is 614% more likely to reach people who have bought or sold stocks in the last 6 months than the average site. |
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